CLINICALLY PROVEN FOR SENSITIVITY RELIEF: Colgate Sensitive Everyday Protection Toothpaste provides sensitivity protection*, helps protect against cavities, fight tartar, promote healthy gums and remove plaque with everyday brushing. (*with everyday use and twice-daily brushing)
IDA CERTIFIED: Colgate Sensitive Everyday Protection Toothpaste is IDA certified, its clinically proven formula provides FAST RELIEF within 2 weeks of use, LONG-TERM RELIEF with regular use, and builds INCREASING PROTECTION.
SUPERIOR ORAL CARE: Colgate Sensitive Everyday Protection Toothpaste provides necessary protection for sensitive teeth And also gives prevention against dental problems, like Plaque, Tartar build-up, Cavities
RECOMMENDED ORAL CARE ROUTINE: Everyday Brush your teeth twice for 2 minutes with Colgate toothpaste, rinse with mouthwash for 30 seconds, & replace your toothbrush every 3 months to keep teeth & gums healthy, preventing tooth decay, gum disease & bad breath.
SAFE TO USE & ENVIRONMENTALLY FRIENDLY: It is 100% vegetarian, gluten-free & Paraben-free.